At that point, the project was called No Worries, one of several names used ( I Was a Teenage Teenager was another) before Clueless got its official title.
Clueless movie no signup tv#
In 1993, Heckerling began developing a TV show for Fox that focused on the popular kids at a California high school, including a central female character fueled by relentless reserves of optimism. So, how did it all happen*?* How Clueless Got off the Ground
It’s a teen movie that continues to be passed from one generation to the next and is just timeless enough for every generation to think it’s speaking directly to them. But in Hollywood, even a gorgeous, on-the-rise young starlet and a director with a track record for making profitable hits (see Heckerling’s Fast Times at Ridgemont High, European Vacation, and the Look Who’s Talking films) do not guarantee success.Ĭlueless, then, isn’t merely a touchstone for the 90s generation. Media buzz about the breakout potential of Alicia Silverstone-then best known for her appearances in a trio of Aerosmith videos and the thriller The Crush-also started to build well before the film’s release. The comedy benefited from some serious promotional juice courtesy of MTV, which, like Paramount, was part of the Viacom family and pitched the film heavily to its Real World-addicted Gen X and Y audience. It’s not as if Clueless had been flying entirely below the public’s radar. Sherry Lansing, then the head of the studio, liked it so much that after screening it she didn’t have a single story note.
Simpson’s ill-fitting glove-the fact that a modestly budgeted teen movie called Clueless was about to arrive in theaters, become a major box-office hit, catapult the careers of its stars, influence fashion for two decades, and become a permanent cultural touchstone for multiple generations … well, let’s just say it was something most people couldn’t have predicted at the time.Įxecutives at Paramount Pictures-the studio that took on the film after others had passed on the project-had great confidence in writer-director Amy Heckerling’s comedy about a shopaholic Beverly Hills teenager with a few Jane Austen DNA molecules in her genetic code. In mid-July of 1995-when American culture was fixated on such matters as O.
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