Ehrlich predicts "a greater number of subs and revenue as primary account holders or those sharing accounts become full subscribers." Bank of America securities analyst Jessica Reif Ehrlich expects Netflix's first quarter Canadian subscriber numbers to soundly beat expectations of 100,00, based on surprising third party data, according to MarketWatch.
TBOBLE NETFLIX SIGN UP PASSWORD
Subscriber numbers from the Canadian market show that the password crackdown may be having a significant effect on user signups. You can still share passwords, but only with up to two people you don’t live with, at the cost of the equivalent of U.S. Going forward, passwords and accounts will be for one household and one primary location. Netflix rolled out several related changes on February 8th in Canada, as well as Portugal, Spain and New Zealand. "Your Netflix account is for you and the people you live with - your household.If you want to share Netflix with someone outside your household, you can transfer a profile to a new membership that they pay for, or share your Netflix account with someone who doesn't live with you for $7.99/month more." subscribers sharing Netflix outside their household in the United States with the following message: The Financial Times recently reported that Netflix has been discreetly warning its internet provider partners in the UK that they should "expect angry calls and support questions." So the streaming giant is aware of the coming subscriber backlash - and they're ready to plow through it nonetheless.Īnd earlier today, Netflix posted on its official blog that it had begun emailing all U.S. However, on May 18, TechRadar reported that Netflix had kicked the can to the end of June 2023 for full implementation, ostensibly to better soften the ground for the Paid Sharing rollout. In its January 2023 shareholder letter, Netflix explained that Paid Sharing will roll out in its remaining global markets “later in Q1” - which meant at the time these password sharing changes would kick in for affected U.S. and Canada, representing $721 million in additional revenue for Netflix from those markets alone under the new Paid Sharing regime. WSJ reported that there are about 30 million password sharers in the U.S. In a Januletter to shareholders, Netflix backed up its Paid Sharing rollout with the explanation that “today’s widespread account sharing (100M+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.”
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